By: E&P Staff Gannett reported today that pro forma newspaper advertising revenue slipped 2.8% in February compared to the same period last year. Run of press (ROP) and preprint volume declined 3.4% and 2.7% respectively.
Local advertising revenue decreased 3.3% on a 3.4% decline in ROP ad volume. The company?s small and medium-sized advertisers outpaced the performance of its largest advertisers.
Classified advertising revenue dropped 2.4% on a 3.1% decline in ROP volume. Within the classified category, real estate grew 12.9%. Employment was down 4.8% and automotive dropped 18.8%. Overall the company?s domestic classified results were significantly better than its UK results. In the U.S., classified revenue grew 3.6%. Real estate was up 22.4%. Employment increased 6.6%. Auto declined 16.6%.
National advertising revenue dropped 2.6% on a 7.3% decrease in ad volume.
At USA Today, advertising revenues decreased 1.3% on a 3.9% decline in paid ad pages to 348 from 362. The automotive, technology, telecommunications, and advocacy categories were strong while entertainment, travel, financial, retail, and packaged goods lagged last year?s results.
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