By: E&P Staff Gannett has selected The Advanced Marketing & Media Group (AMM) to develop an ad management system across all its properties.
The Stamford, Conn.-based AMM will provide marketing intelligence and ROI data in real time that Gannett can customize for its clients. Gannett will be able to provide to its advertisers a campaign's impact on sales, brand and consumer value.
"It will enable Gannett to better align its objectives with those of its clients, while optimizing inventory and audience insights across all media assets to drive incremental revenue and client value," Adam Gelles, CEO of the AMM Group, said in a release about the partnership.
AMM is developing the platform for Gannett's newspapers, TV stations, Web sites, and mobile properties.
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