Gannett Tests Hyperlocal Model in Tampa

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By: Linda Moss | NetNewsCheck

There's plenty of experimentation going on with Web content in Tampa, Fla., which is a brutally competitive battlefield for old media and new media alike.

The market is one of 10 where Gannett Co. is launching dozens of hyperlocal Web sites, a bold and risky initiative. But there's other activity in the No. 14-ranked DMA. TampaBay.com, the site for the St. Petersburg Times, will undergo a dramatic "reimagining" and redesign this year. And Media General is operating a "converged" site, TBO.com, for its newspaper and TV station in Tampa.

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