Gannett, Yahoo Widen Ad Alliance

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By: Mark Walsh | mediapost.com

Gannett Co. and Yahoo are expanding a local advertising partnership under which the media company's newspapers and TV stations sell Yahoo inventory as part of their digital ad offerings. The companies will extend the year-old deal from nine to all of Gannett's 19 broadcast markets nationwide. It already covers Gannett's 81 local newspapers around the country.































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