'Garfield' CGI TV Show Debuts Next Monday

By: Dawn Wilensky/Nielsen IPI "The Garfield Show," a new CGI TV show produced by Dargaud Media and Paws Inc., will claw its way onto the line-up over Cartoon Network starting Monday, Nov. 2. The show will air Monday-Friday, at 10:30 a.m. and 3:00 p.m. (EST) and revolves around a typical day-in-the-life of the surly cat and the characters that inhabit his world.

Instavision, a new distributor for digital media, will offer the show at thegarfieldshow.com as an alternative to traditional distribution via broadcast and cable TV, with content available when and how the consumer demands it.

This direct-to-the-consumer model is destined to be the distribution paradigm of choice for the future. Mobile content, digital games, applications, and DVD distribution are also part of the plan as is a website with videos, downloads, and games, and social networking and interaction via "The Cat Box," with API or Widget feeds from the official Garfield Show character sites on Facebook, Twitter feeds, and "most popular" videos from the official "The Garfield Show" site on YouTube.

Blogs by Dr. Liz Wilson (the vet) will address questions about pet care, while Squeak (the mouse) will extol the virtues of cheese. Fans will also be asked to follow Garfield around the world as fans are asked to submit photos to a Flickr photo diary.

The show debuted on France 3 network last year and also currently airs in Australia, New Zealand, Spain, Italy, Taiwan, Philippines, Latin America, the United Kingdom, and is slated to debut in South Africa, the Middle East, and Eastern and Western Europe on Saturday, Nov. 7.


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