GateHouse Media Launches Private Exchange

Posted
By: Erik Sass | MediaPost.com

The group of publishers launching private online ad exchanges is getting bigger, with this week’s addition of GateHouse Media, which owns hundreds of local daily and weekly newspapers around the country, along with their associated Web sites.

Access to the private exchange, powered by Casale Media’s real-time bidding technology and management platform, is restricted to a small group of agency trading desks and demand side platforms at launch.

































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