Gawker is Letting Readers Rewrite Headlines and Reframe Articles

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By: Adrienne LaFrance

Relegating online comments to the bottom of an article seems so old-school newspapery in retrospect, doesn’t it?
 
Long the default for many news organizations online, the message is that reader comments are an afterthought, a footnote, less important than the story itself.

Gawker Media wants to change that perception. Founder Nick Denton has been obsessing over how to reinvent online commenting for going on a decade now, and it seemed as though the publishing-and-discussion Kinja platform his sites unveiled last year was finally approaching his ideal.































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