Gawker Media Staff Told to Keep Headlines Under 70 Characters

By: Jim Romenesko | Jim Romenesko

“Why this drastic measure” of keeping headlines under 70 characters? writes Gawker Media boss Nick Denton. “Google and others truncate headlines at 70 characters. On the Manti Te’o story, Deadspin’s scoop fell down the Google search results, overtaken by copycat stories with simpler headlines.