Gawker's Real Business Problem: It's Too Small for the Modern Media Economy

When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its growth ambitions.   But 12-year-old Gawker Media has a bigger problem: It’s not big enough, at least at a time when its VC-addled competitors like BuzzFeed, Vice, Business Insider and Mashable keep putting up eye-popping audience numbers.