Geomentum Enters Long-Term Agreement with Newspaper Data Exchange

CHESTERFIELD, MO, February 10, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation, and Geomentum, experts in local media strategy and shopper-centric marketing, have entered into a long-term agreement whereby NDX will integrate their state of the art data exchange technology into Geomentum’s extensive media vendor database, creating the most comprehensive, real-time audience data resource available in the industry.

Currently, many of the nation’s largest publishing groups are already providing direct data feeds into NDX’s national database. In the future, other Geomentum vendors can deliver their information utilizing NDX’s online STUDIO platform. “NDX’s real-time data technology, aligned with circulation and audience trends across a full spectrum of products including print, digital, social and mobile media will enhance Geomentum’s position as the authority in local media strategy and execution”, said Steve Mueller, Geomentum’s Chief Delivery Officer.

The NDX SOURCE product will be fully customized to meet Geomentum’s specific needs.  This ongoing application of emerging database technology empowers both companies to leverage their core competencies and deliver maximum value to their respective clients as they develop cross-platform local media strategies.