German Publishers are Pooling Data to Compete with Google and Facebook

Posted Wednesday, June 8, 2016 7:49 am

Jessica Davies | Digiday

Google and Facebook are now commanding 85 percent of incremental digital ad spending, with publishers left to fight it out over the leftovers. That’s why German publishers have put aside traditional rivalry and gone all-in on a major data-pooling initiative.

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German Publishers are Pooling Data to Compete with Google and Facebook

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