German Publishers Unite on Unified Log-In to Combat the Duopoly

Posted Monday, October 1, 2018 10:01 am

Jessica Davies | Digiday

The battle for consumer logins is on in Europe with Germany leading the charge.

In two weeks, an alliance of 20 media, e-commerce, agency ISP businesses in Germany will officially launch a unified consumer login product, created to give consumers total control of their data privacy and consent settings, which are now stricter under the General Data Protection Regulation.

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German Publishers Unite on Unified Log-In to Combat the Duopoly

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