In a quest to gain a better understanding of its potential readers and their expectations, German daily newspaper Süddeutsche Zeitung (SZ) has enlisted the aid of Bulgarian analytics startup Content Insights.
Süddeutsche Zeitung’s head of digital Stefan Plöchinger said the paper had been thinking last summer about creating a tool in-house when the Serbia-based media startup approached them with what Plöchinger called “intuitive UI and clever technology.”
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