Global media salutes Jordan p.12

By: Editorial Staff As Sir Michael Himself noted, "There are a lot of serious things happening in the world." But that night last week at a retirement party for Michael Jordan in Chicago, the setting was monster media at its most extravagant.
"An announcement that a cure for cancer had been found would be less attended," Chicago Tribune sportswriter Steve Rosenbloom said before a mega-press
Jordan's retirement announcement was held in the United Center, his home court, to accommodate the 1,000-strong media contingent representing outlets all over
the world.
Reports of Jordan's retirement bumped pre-election news off the front page
in Israel. Television crews reporting in Spanish, Japanese, and Chinese were
on hand.
News of Jordan's departure dominated local television and radio broadcasts and was aired on national cable networks such as CNN and the sports channel ESPN, which set up a mini-studio in the stands.

?(Editor & Publisher Web Site: http:www.mediainfo. com) [caption]
?(copyright: Editor & Publisher, January 16, 1999) [Caption]


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