Global publisher Google traffic dropped by a third in 2025

Dramatic decline expected to continue throughout 2026

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Google search traffic to publishers declined globally by a third in the year to November, according to new Chartbeat data.

In addition, referrals to more than 2,500 publisher websites from Google Discover, a feed served to users on Google’s native mobile apps and within its Android operating system, were down 21% year on year.

The new Chartbeat data was published in the Journalism and Technology Trends and Predictions 2026 report published by the Reuters Institute for the Study of Journalism.

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