Global Sports Newspaper Association in Marketing Push

By: E&P Staff A year after its founding, the International Association of Sports Newspapers (IASN) on Friday launched a new Web site to call attention to it efforts to promote sports-oriented newspapers as marketing tools.

The site,, is intended to reach sponsors, media executives and the audience for the sports press, IASN said.

The founding board members of IASN include La Gazzetta dello Sport in Italy; the Spanish papers El Mundo Deportivo and Marca; L'Equipe in France; Ole in Argentina; and Lance! in Brazil.

IASN said it is dedicated to safeguarding the ethical and economic interests of sports newspapers; promoting the papers as marketing tools for sports brands; fighting racism and xenophobia in sports; promoting sports and reading among children; and promoting "the use of sport as a tool in development policies."

Paris-based IASN is the sports arm of the World Association of Newspapers and News Publishers (WAN-IFRA), an association of newspapers and publishers representing more than 18,000 publications in more than 120 countries.


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