During the past few years, The Globe and Mail has undertaken a number of major projects, from implementing a paywall to the creation of a five-person Interactive News team, where each member is a coder with a good knowledge of design and news sense. The publishing house is also striving to make the best use of data, as Crawley writes in this article.
Around the world the requirement to understand and use data better is top of mind in those parts of the media industry that still have a functioning brain. The competitive advantages to be gained from delivering targeted content and demonstrating advertising effectiveness are increasingly clear.
Comments
No comments on this item Please log in to comment by clicking here