Globe and Mail Introduces Investor Tools, Grows Digital Subscription Sales by 150%

The Globe and Mail promotes Globe Unlimited, an all-access pass and digital subscription to everything at globeandmail.com, to our reader base through steep discounts several times a year via targeted “flash sales.”   The goal of these flash sales includes increasing digital subscription sales toward Globe Unlimited as well as offering our existing print newspaper subscribers the opportunity to link their print accounts to their digital one, thereby driving customer retention efforts and building a customer lifetime value blueprint.