The Globe and Mail appeared Oct. 1 redesigned with a new masthead, premium newsprint with a glossy look, color on every page and a trimmer, 11-inch-wide format. At the same time, the Canadian national newspaper's globeandmail.com was re-launched with a fresh look and an online Life section that includes more original video, new blogs and various improvements to functionality and navigation.
The weekday Globe and Mail now sports a red masthead and glossy cover, while the weekend edition has its own distinct masthead. The front section of the weekday Globe includes the double-page Centrepiece spread, focused on an event, photo or breaking news. The Globe Life section, which is being expanded and printed on glossy paper, offers the new Pictures and Prophecies page featuring a daily striking photo.
The Review section has been reintroduced as Globe Arts, with the Books section on weekends. Sports 2Day was added to Globe Sports, providing a daily guide to action across the country and around the world. On weekends, an enhanced 24-page Globe Style has a new look and added content.
The Globe and Mail said the redesign was driven by its new long-term printing contracts with Transcontinental Inc. and Glacier Media Inc. To accommodate the Globe and Mail's new look and national distribution, Transcontinental bought four new KBA presses (two in suburban Toronto, one in Calgary and one in Vancouver) and Glacier purchased a new press to handle both heatset and coldset at its plant in Estevan, Saskatchewan. Transcontinental also upgraded presses in Montreal and Halifax to provide the new features to readers and advertisers.
Enhancements to globeandmail.com improve the Website's navigation, aim to deepen reader engagement through video, analysis and interactive features and provide a better platform for readers to discuss the stories of the day and share ideas.
The Globe Life site added lifestyle content reflecting readers' personal interests, and includes new story and video content, blogs and material on topics ranging from health and fitness to travel, food and wine.
Coinciding with the new look's launch is the series Canada: Our Time to Lead, which introduces a new issue each week that will confront the country in coming years. In-depth coverage will roll out in the newspaper and continue with daily discussions and debate online. The series is supported by an integrated, multi-channel marketing campaign with print, online and social media, television, cinema and outdoor advertising, and direct-to-consumer promotions, public relations, and street marketing.
The first topic is Multiculturalism at a Crossroads (Oct. 2-8), a series that will include an online discussion hosted by demographics reporter Joe Friesen and an online video panel debate hosted by business reporter Jacquie McNish. Women in Power will follow (Oct. 9-15), examining the progress and challenges of women in Canadian business and politics and interviews with women are at the top of their fields to find out what they have in common and how they achieved success.
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