IAN AUSTEN | The New York Times
Like many newspapers in North America, The Globe and Mail rushed out an iPad application. But the technology that the 166-year-old Globe is really staking its future on is not the sort that immediately comes to mind in an increasingly digital world. This paper has made a nearly $2 billion commitment over 18 years to new printing presses.Moe Doiron/The Globe and Mail
It is a clear salvo in The Globe and Mail's long-running tussle with Toronto's two other daily broadsheets, The National Post and The Toronto Star.
On Oct. 1, The Globe and Mail, historically associated with the color gray, became the first major daily newspaper in Canada to print high-quality color on every page, many of which now use glossy, magazine-style paper rather than newsprint. The paper has also introduced a slightly smaller size, a redesign and an approach to news suddenly characterized by a willingness to ignore it.
"We have thrown down this gauntlet and said this is where we think the future of newspapers is," said Phillip Crawley, the publisher and chief executive of The Globe and Mail. "This is, to me, the equivalent of our iPad."
Mr. Crawley made his challenge at a pivotal time in the Toronto newspaper market. The Globe and Mail, which had been part of a privately held broadcasting conglomerate, is about to be returned to the full control of the Thomson family of Toronto, whose other holdings include Thomson Reuters.
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