Gold Coast Bulletin’s Coupon Promotion Increases Advertising Revenue for Regional Newspaper

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By: Colette Gallagher | INMA

Queensland’s largest regional newspaper, the Gold Coast Bulletin, has hit on a winning marketing campaign with its “Bully Mates’ Rates” discount coupon promotion, delivering unrivalled results for advertisers.

The innovative campaign offers readers big savings on everything from white goods to theme parks when they redeem a discount coupon published in every Saturday edition of the Bulletin.































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