Good Customer Service Via Social Media Can Lead to More Spending

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By: Thad Rueter | Internet Retailer

Retailers that want to persuade consumers to spend more should do more to offer good customer service via social media. That’s the message of a recent survey report from American Express World Service.

An online survey conducted in February of 1,000 U.S. consumers found that 17% of respondents had used social media for customer service at least once within the past year.































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