Google Ads rolls out Performance Max globally

Posted Wednesday, November 3, 2021 3:25 pm

Ronan Shields | Adweek

Google Ads has announced the rollout of an ad unit that it claims will help advertisers bolster their incremental reach.

Dubbed Performance Max, the new offering lets media buyers book inventory across a range of Google properties including YouTube, Search, Discover, Gmail and Maps as part of a single campaign.

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Google Ads rolls out Performance Max globally

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