Google keywords matching in 2021

Posted Wednesday, September 29, 2021 5:13 pm

Sofiia Padalko | The Fix

On the 23rd of September, Google rolled out improvements on keyword matching. From now on, keywords that are identical to the reader’s search query as well as both phrases matching the keyword and broad keyword matches will be prioritized. To better understand this strategy, let’s take a closer look at how Google selects keywords.

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Google keywords matching in 2021

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