By: Robert Andrews | PaidContent.org
To news executives who argue it is destructive, Google has tended to highlight five things to the contrary - (1) its First Click Free scheme, (2) its Fast Flip reading tool, (3) Living Stories, (4) OnePass, and (5) the four billion clicks it gives to news sites each month.
Today, that defence is one less, as Google shuts Fast Flip amongst 10 products earmarked for closure in Google Labs’ downsizing.
Launched in September 2009, Fast Flip had assembled news web pages as thumbnails (as though on a print newsstand) and let readers flip through them (as though they were paper). The idea was to re-linearise the hypertextual web and was in keeping with what Rafat Ali calls the move “from flow to flip”.
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