Google Plans to Commit to the IAB’s GDPR Approach


Google will tell publishers how it plans to integrate with the independent industry standard for compliance with the General Data Protection Regulation at meetings on May 24 at four of its global offices, including London and New York, according to publisher sources.

Details are still to be worked out on exactly how Google will address some of the more tricky technical integrations that will arise from aligning its own ad tools with the Interactive Advertising Bureau Europe’s and IAB Tech Lab’s Transparency & Consent framework.

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