Nerdy Google has failed at social time and time again, so it considered buying teen sensation Snapchat. The search giant held informal talks with Snap and floated an offer of $30 billion in 2016 before Snap’s last funding round, and just before its IPO this year, according to Business Insider’s Alex Heath. That offer was apparently an open secret inside Snap, and was on the table after the IPO, too.
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