Google Starts ‘Subscriptions Lab’ for Local Publishers to Develop Paid Content

Posted Thursday, March 21, 2019 9:34 am

Max Willens | Digiday

Google is adding to its year-old Google News Initiative with a new program that promises to help local media develop paid content products.

The GNI Subscriptions Lab is a six-month program developed in partnership with the Local Media Association and FTI Consulting. At launch, the program will include eight North American news publishers of different sizes...

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Google Starts ‘Subscriptions Lab’ for Local Publishers to Develop Paid Content

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