Google was a lifeline for publishers. Now some are thinking of cutting it off

Reddit, POLITICO and others are weighing how — or even if — they can work with the tech company as AI tools supplant traditional searches

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One of the richest sources of online information is re-evaluating its relationship with Google.

Reddit, the online message board that powers a swath of Google search results, has discussed shutting off the technology giant’s access to its content for AI use, according to people familiar with the matter.

It is part of a growing chorus of online media companies expressing frustration with the tech giant as AI changes the way people ask questions, siphons off search traffic and upends publishers’ revenue models. They say the search engine is no longer a reliable source of visitors, especially after Alphabet’s Google expanded its AI search features in recent months. USA TODAY, POLITICO, The Economist, People Inc. and Reuters are all evaluating how, or even if, they will continue to work with Google.

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