By: E&P Staff Goss International announced that its GossRSVP Media Link Service is now available globally for businesses that want to create Internet mobile media to engage consumers via non-proprietary 2-D quick response (QR) codes.
The self-service subscription program provides a media campaign-creation dashboard, mobile-ready content and Web sites, QR code generator, tracking metrics, reseller model and self-branding ability in one application.
The GossRSVP program allows mobile-phone users to interact with print and other media through simple 2-D QR barcode technologies.
With on-line subscriptions to the GossRSVP Media Link Service, advertisers can create campaigns and place automatically generated 2-D QR codes in their print ad, signage, Internet pages or any other media. Consumers can then use mobile phones to access additional media created by the advertiser, such as coupons, pictures, videos and mobile landing pages. The advertiser gets campaign and consumer metrics. Because the global codes are non-proprietary, mobile users can download any open-market scanner application to their phone and use it to interact.
As of this month, GossRSVP customers can download direct SMS 2-D QR codes for any promotion created. The Media Link Service also has both direct SMS and http auto-generated 2-D QR codes downloadable for use.
Advertisers or resellers can open GossRSVP Media Link Service accounts by going to www.gossrsvp.com's "sign-up now" link. All features are available at there, although SMS messaging through the GossRSVP program is currently only available within the United States and Puerto Rico.
GossRSVP applications can be used as is or be branded by the user. Integration of the technology with other business applications may be done using the application programming interface and custom applications. Goss said custom short codes for other countries will be considered based on volume and supporting partnerships.
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