Great Bend Tribune Finds Success with ProImage's Cloud Ink Optimization

The Great Bend (Kan.) Tribune recently chose ProImage’s cloud-based ECO ink optimization service for their daily print operation. A free trial – offered by ProImage to all interested newspaper printers – was the trigger for the paper’s press manager, James Audus, to test if the software can help create a better looking paper for their customers. The Tribune reported a 21 percent average monthly reduction of ink consumption. In addition, print quality has improved: “We have noticed non-printed areas of the newspaper to be brighter and less ink carry over at blanket/plate gap”, said Audus. “Another area of substantial difference is four-color rich black registration which has become more defined since using ECO. Our most significant change pre-and post- ECO is the overall cleanliness of the paper and the improved registration.” He added, “The ProImage staff has been very helpful in setting up the correct color profile and helping us eliminate the need to modify pantone colors in CMYK format.” “This coincides with what our existing ECO SaaS customers report back to us,” said Rick Shafranek, New ProImage America VP sales and marketing. “We have dozens of newspaper clients using ECO and a significant factor of ECO SaaS success is the immediate ROI it provides. As a cloud-based service it doesn’t require any upfront investment, no start-up costs and no hardware or software to purchase. The printer pays only for the number of files submitted (no matter the file size) and saves money with the first file handled. This allows smaller newspapers and printers to employ the industry’s best ink optimization solution without buying software, hardware or contracts yet benefiting from instant ink and paper waste savings and quality improvements.”