‘Growing the Number Isn’t Always the Key’: How Publishers Approach Comment Strategies

Posted Wednesday, May 29, 2019 12:00 pm

Lucinda Southern | Digiday

Subscription publishers are turning more attention to their comment sections in order to drive retention, shape commissioning decisions and diversify their readership.

Publishers know that people who comment on articles tend to read more and visit more often, which makes useful comment sections a smart retention lever.

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‘Growing the Number Isn’t Always the Key’: How Publishers Approach Comment Strategies

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