Guardian Media Group's David Pemsel on Introducing Content Exclusively for Members

The past few weeks have been something of a flashpoint for print media, which is really saying something considering print circulations have been falling for the better part of a decade.

First was the discussion around the viability of the Guardian's open journalism model after it announced it was putting many of its more ambitious plans on hold amid 20 percent cuts. At the time, the sentiment among commenters was that publishing news content for free digitally was, at best, a necessary first step towards eventually convincing enough of your audience to pay to make you sustainable.

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