Guardian Online Readers are Driving a Culture Change in Journalism

Newspapers with long and distinguished histories, including the daily Guardian and the weekly Observer, are adapting to a kind of bifurcated existence. They are one journalism operation with two distinct yet interlaced parts. The paper is an artefact, distributed mostly in a particular geographical area, the contents determined largely by the culture of the places where it circulates, and which it strives to serve.

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