Guardian: RIP Third-Party Cookie, Hello News Brand Building

Posted Tuesday, February 4, 2020 10:00 am

Nick Hewat | INMA

More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the United States and China have bigger online ad markets.

For media outlets like The Guardian, this should be good news. The majority of our 5.5 million UK daily audience is online.

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Guardian: RIP Third-Party Cookie, Hello News Brand Building

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