Guardian to Step Up U.S. Branded Content with New Head

By: Joe Pompeo | Capital New York

Guardian News & Media is stepping up its American advertising efforts with the appointment of Rachel Israel as executive vice president of Guardian Labs U.S.

Guardian Labs, which launched last year with a seven-figure campaign for Unilever, is the British news organization's in-house content agency, and Israel, who joins from the media and marketing services firm Mindshare, will be responsible for expanding it in the U.S., the company said Friday.