Guardian US CEO Eamonn Store: ‘We don’t want to be Mail Online’

By: Ricardo Bilton | Digiday

The Guardian’s 2013 coverage of NSA leaker Edward Snowden gave the British daily newspaper visions of global domination — with the U.S. as its primary target. The challenge to that ambition comes in two parts: Not only must The Guardian tweak and sell its brand to a U.S. audience still largely unfamiliar with it, but it also has to make a similarity fraught pitch to agencies, which may not appreciate what The Guardian has to offer.