Guardian US Tests Header Bidding Technology to Maximize Ad Yield

Posted Thursday, March 31, 2016 9:21 am

Ronan Shields | The Drum

The Guardian is the latest tier one title to experiment with the use of header bidding technology, as the publisher seeks to strike the right balance between increasing the number of bids on its advertising inventory without detracting from the user experience in a real-time bidding (RTB) context.

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Guardian US Tests Header Bidding Technology to Maximize Ad Yield

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