Guardian’s Katharine Viner: 'Social Media Companies Have Become Overwhelmingly Powerful'

Posted Wednesday, July 6, 2016 7:43 am

Jessica Davies | Digiday

Guardian News and Media’s editor-in-chief Katharine Viner’s prognosis of news publishing in an algorithm- and platform-dominated world is bleak.

Viner addressed a room full of senior marketers yesterday in her keynote at advertiser trade body ISBA’s annual lunch in London. During her speech she reinforced just how much technology and the rise of platforms have changed publishing, and redirected advertising spend.

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Guardian’s Katharine Viner: 'Social Media Companies Have Become Overwhelmingly Powerful'

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