Guardian’s New Design and Print Relaunch Resonate with Younger Audiences

Posted Friday, January 17, 2020 1:30 pm

Shelley Seale | INMA

Mylene Sylvestre, director of print for The Guardian News & Media, says she “kind of breathes print.”

Speaking at INMA Media Innovation Week in Hamburg, Germany, Sylvestre discussed with INMA why The Guardian team chose print for its relaunch at a time when most media companies are focusing on digital.

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Guardian’s New Design and Print Relaunch Resonate with Younger Audiences

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