E&P Exclusive Reporting
Newsrooms have spent decades documenting history, but are they making the most of their own archives? Artificial intelligence (AI) is creating new opportunities for newsrooms to unlock decades of reporting, rediscover valuable institutional knowledge and uncover stories hiding in plain sight. In this E&P Quick Read, Tandy Lau explores how digital preservation efforts and emerging AI tools are helping publishers turn yesterday’s news into a valuable resource for tomorrow’s reporting.
As advertisers begin planning for 2027, media sales professionals may be asking the wrong questions. In her latest “Ad Sales Life” op-ed column, Shannon Kinney explains why conversations shouldn’t begin with advertising budgets, but with clients’ larger business objectives — and how getting into the room earlier can transform a salesperson from vendor to trusted adviser.
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