Habit Formation: How The Wall Street Journal Turned User-Level Data Into a Strategy to Keep Subscribers Coming Back

Posted Thursday, June 27, 2019 10:30 am

Anne Powell, John Wiley and Peter Gray | Nieman Lab

With more than 2.5 million paid members, The Wall Street Journal is the biggest it has ever been. While we will continue to sharpen and evolve our member acquisition strategy, we believe that the next chapter of growth will be fueled by retention. Data clearly shows that the best way to reduce churn is to increase engagement...

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Habit Formation: How The Wall Street Journal Turned User-Level Data Into a Strategy to Keep Subscribers Coming Back

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