Hashtags Boost Online Brand Visibility

Posted
By: Chris Marentis | MediaPost

Hashtags on Twitter, Tumbler, and Google+ and now Facebook, are becoming a powerful tool in a marketer’s multichannel arsenal -- particularly given their effectiveness in boosting a campaign’s online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local Web sites and brick-and-mortar locations, hashtags and active participation in social conversations are a must.































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