Hearst Embraces Start-Ups In Shift From Old Media To New

By: Ty McMahan | Wall Street Journal blogs

In their effort to modernize Hearst Corp.’s media assets, executives need only look to their headquarters for inspiration. A fixture of the Manhattan skyline since 2006, the striking, triangular-framed glass tower sits on top of a small, stone building commissioned by William Randolph Hearst 83 years ago.

It serves as a constant reminder for one of the oldest media companies, which is increasingly leaning on the bold and innovative efforts of the start-up ecosystem to overhaul its newspapers, magazines, local television and radio stations for the new digital age.