Hearst Is the Latest Publisher to Jump On Native Ad Trend

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By: Lucia Moses | AdWeek

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content.

The five new units, now being rolled out to the market, are designed to let advertisers take advantage of the growth of mobile devices as well as social media and video.































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