With publishers trying to prove they can deliver business results for advertisers, Hearst Magazines Digital Media is dangling a new service in front of brands and agencies.
On May 15, Hearst is expected to announce the launch of the 20-person Hearst Data Studio, a newly created internal team that gives advertisers additional insights into how Hearst’s audience responds to ads.
Comments
No comments on this item Please log in to comment by clicking here