By: Joe Strupp Hearst Corporation today named Neeraj Khemlani, 38, to the new position of vice president and special assistant to the CEO for digital media, according to an announcement.
The move was made by Frank A. Bennack, Jr., vice chairman and chief executive officer of Hearst Corporation, and is effective March 23. Khemlani, who will report directly to Bennack, will be responsible for promoting and coordinating digital content transformation across the company, the announcement said.
?Hearst?s major operating groups have all made substantial progress towards our corporate objective of fully participating in the digital transformation,? Bennack said in a statement. ?The creation of this new position is designed to accelerate the progress through greater cooperation and synergy across divisional lines. Neeraj is uniquely equipped to help me and my colleagues realize that goal.?
Khemlani is the former vice president and general manager of Yahoo! News & Information as well as Yahoo! Originals. "In this position, he managed the business and products of Yahoo! News, Tech, Weather and Education, and the editorial programming for Yahoo! Finance, as executive editor," the release stated. "He also directed original content programming, including product design, content production and sponsorship, across all Yahoo! channels; and initiated and oversaw strategic business development content deals with major media companies."
Khemlani is also a former producer for CBS News? "60 Minutes" and "60 Minutes II," and a creative consultant to Imagine Entertainment.
?I am delighted to join Hearst Corporation,? Khemlani said in a statement. ?We are witnessing the reemergence of content and media driving value in the new world and Hearst is uniquely positioned to realize that value across multiple digital platforms and distribution points. Remember, we're only in the second inning of the Internet. Hearst, with all its assets and investments, expects to take a commanding lead by the seventh-inning stretch."
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