After moving to a digital subchannel of Hearst’s WYFF in Greenville, South Carolina, CBS programming on 4.3 switched over to the brand “CBS Carolina” Sept. 15.
CBS programming moved to WYFF’s digital subchannel 4.3 on Aug. 1 ending the network’s 70-year affiliation with WSPA in nearby Spartanburg, South Carolina. WYFF continues to carry NBC programming on its primary 4.1 channel.
The new name means gives the station a clear and straightforward way to let viewers know where to find CBS programming in the market.
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