Hearst Turns to First-Party Data to Look for New Brand Licensing Categories

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Hearst is getting into the mattress game.

Last month, the company launched a line of Country Living Magazine-branded mattresses, the first product in a multi-brand licensing partnership between Hearst Magazines and Idle Group, which specializes in bedding and home furnishing categories. The three mattresses range in price from $1,099 for a queen...

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