Hearst UK Digital Chief: Snapchat Could Overwhelm Users with More Media

Posted Tuesday, January 19, 2016 7:51 am

Lucinda Southern | Digiday

Darren Goldsby, chief digital officer at Hearst, is focused on platforms. As an early partners in Snapchat Discover, where it publishes a dozen pieces a day, Hearst had a leg up, but he’s preparing for it be a tougher go as Snapchat gets noisier.

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Hearst UK Digital Chief: Snapchat Could Overwhelm Users with More Media

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